Fabulous Fridays for Readers

As part of our weekly efforts to increase page engagement on Karen Hawkins’ Facebook page, we started a Fabulous Friday weekly giveaway with a different question each week to encourage readers to participate in a conversation and possibly win a prize.

Winners are announced on Saturdays with prizes being mailed out the next week. This continuous promotional effort resulted in hundreds of comments each week, earning her increased exposure and engagement with readers.