For Cheddar or Worse Virtual Launch Party

Daryl Wood Gerber’s (written as Avery Aames) seventh book in the Cheese Shop Mysteries series, For Cheddar or Worse, hit shelves February 2 and we worked with Daryl to hold a virtual release party on Facebook to celebrate the occasion!

We created a schedule for the party and co-hosted the event, taking charge of the prize postings and giveaways while Daryl focused on answering questions and relating with her readers directly. Outlining everything ahead of time helped the event run seamlessly and the readers had a great time.

One of the main graphics we created was a wine and cheese pairing reference guide we used as a teaser for the event on her Facebook page and coordinating graphics we posted with the giveaways.