SheridanInk is a boutique marketing business that specializes in fiction authors. The business is led by Sheridan Stancliff, an experienced marketing consultant who understands both the creative and business aspects of publishing. Sheridan is uniquely qualified to bring together these two disciplines.
She has spent more than 15 years in marketing and marketing communications, working in all aspects of the industry, from public relations, photography, and event management to advertising, direct mail and sales. Sheridan has a keen sense for business, owning or managing several in the last two decades. Now Sheridan focuses her experience on the publishing industry, helping fiction writers market their works to readers and publishers all across the globe. Impressed with her industry knowledge and passion for romance fiction, Sheridan was invited by several well-known authors to manage their collective blog, The Goddess Blogs. From that invitation, Sheridan has built SheridanInk into a premier marketing agency dedicated to the promotion of romance fiction authors.
SheridanInk services include marketing strategy and planning, promotions, social media, public relations, web site development, search engine optimization (SEO), cover art and design, virtual assistance, and conversion to digital formatting for electronic publishing (EPUB). SheridanInk fuses four basic principles: creativity, flexibility, strategy and authors’ needs to bring about great results for her clients.
A creative herself, Sheridan leverages her clients’ work and personalities to find new and imaginative ways to tell their stories. She weaves this creativity into a keen marketing strategy with measureable benchmarks to ensure that her clients’ goals are met on time and within budget. Sheridan also understands that some projects require more attention and time than others. She ensures that clients get the time and attention they need when they need it. All of this adds up to strong client relationships built on honesty and integrity, which result in great storytelling about great storytellers.