It’s just the base of a soup

Grosse Pointe BlankOne of my all time favorite movies is Grosse Pointe Blank. Aside from the great acting and dialogue, there are some great quote gems hidden within. One such example is a scene where Marcella (played by Joan Cusack) is talking on the phone. She’s dealing with a mishandled order in her normal no-nonsense way, then when that call concludes, she clicks back over to a conversation with a friend of hers that goes something like this:

“…it’s not going to be a boring soup! It just, that’s just the base! You put the chicken in, you gotta add other flavors. Carrots and celery are just a base of a soup!”

Why has this line always stuck with me? Because it is a great analogy for so many other things – like marketing.

Before going all out with things that are out of the norm, it pays to make sure you travel there from a good base. Cover the tried-and-true. Are they going to be groundbreaking efforts? Probably not – but they should not be ignored.

For example: if you’ve got a new book coming out, it sounds great to run a giant scavenger hunt where you encourage your readers to go all over the place and take photos of things that relate to your book in hopes of winning a prize – but you also want to be sure you take advantage of simpler things like GoodReads giveaways, NetGalley reviewers, Fb posts and ads, etc.

Those are the base of the soup.